Investr offers a guided investment planning approach towards life goals, allowing users to create 'virtual buckets' to track progress.

Experience effortless parking revolutionized

PARKING SERVICES PLATFORM

Seamlessly connect with optimal parking solutions tailored to user needs while providing space owners with lucrative leasing opportunities

The demand for parking in Indian metros is increasing day by day. It is very difficult to conveniently plan parking spaces according to demand. Instead of increasing available parking spaces, an effective solution must be used to optimize the use of available spaces. The platform seeks to create a system for better parking, connecting users to the nearest, most convenient parking spots , and to people who own spaces and are looking to lease and earn from it.

Overview

PARK-E

MY ROLE

UX Designer

Discovery and requirements gathering

Ideation

Primary & Secondary Research

Prototyping and style guide creation

Visual direction and UI design

PROJECT CHALLENGE

Fulfilling the need for parking spaces while managing traffic flow

Connect users to nearby available parking spots with ease

Provide a platform for users to lease spaces out for parking and help them gain income

Reduce traffic and cruising by regulating parking

Manage land use for parking in an efficient and systematic way

DESIGN STRATEGY

Create a platform for users to find and manage parking

Time Constraint:
As this is a class project, the time given to complete it was limited

Resources:
Limitation on how much I could gain access to

Accessibility:
Limitation on how many people I could reach to for research

MIND MAPPING

Finding a central theme across various parameters

PRIMARY RESEARCH

Using the waterfall method to complete the design process

For primary research, I decided to conduct a survey targeting the age range of 18-50

While the survey focused on the immediate problems of existing parking services, it also aimed to shed light on the long term impact unorganized parking had on a metropolitan city

SECONDARY RESEARCH

Analyzing other platforms to understand different approaches

RESEARCH INSIGHTS

Why most parking services have lost users after a month

PROBLEMS FOUND

PROPOSED SOLUTION

There is not enough regulated parking for four wheeler

People tend to cruise on roads while looking for a suitable to place to park. This analysis paralysis leads to increased traffic

Finding vehicle once parked, payment, and exiting is chaotic

Pre-planned slots for parking with advance booking and navigation to the same

Location of the need of the user (shop / mall / other) nearest to the parking area they are parked in and vice versa)

Provide better recollection through platform, automate payment and give suggestions

EMPATHY MAPPING

Finding insights into user behaviors, emotions, and goals

Empathy mapping was created after making typical user personas based on the research (both primary and secondary)

CUSTOMER JOURNEY MAPPING

Visualizing different contact points between the user and the platform

Key steps were plotted down throughout the journey. Each high and low were marked to bring out the opportunities available amongst the pain points

INFORMATION ARCHITECTURE

Simplifying hierarchy and connecting different sections

Booking section was given as a separate flow for the user to view both current and past bookings

There is also an option to view places to go to near a parking space

Car parking host section was added as an addition to address space shortage as well add a revenue source for the platform

USER FLOW

Documenting user actions for typical tasks

Mobile first responsive approach was chosen since many users use their phones to navigate while riding

The flow was simplified as much as possible for users to adapt easily to the platform

FINAL DESIGN

Redefining user experience for a parking service platform

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